About the V8 Supercar Championship
The V8 Supercars Championship is the premier motorsport category in Australasia and one of Australia’s fastest growing sports. International expansion is occurring as the sport becomes globally recognised as the best touring car category in the world and a leader in motorsport entertainment.
Almost 1.9 million people attended V8 Supercar events in 2012, an increase of 9.5% on the previous year. In 2013 there will be 14 Championship events as well as one non- Championship event held at the F1 Australian Grand Prix in Melbourne.
Two events will be held overseas – the first the ITM400 Pukekohe, New Zealand and the second in USA at Circuit of the Americas in Texas. The domestic events occur across every state of Australia plus the Northern Territory. V8 Supercars internally promotes nine of these events.
Seven V8 Supercar events also feature the Dunlop Series, a separate Championship which supports the development of up-and-coming V8 Supercar drivers. The Dunlop Series was first introduced in 2000 by V8 Supercars as a means of fostering future talent and today continues to provide a competitive environment for young drivers, engineers and mechanics to develop.
In 2012, V8 Supercars produced its own television content for Australia’s Seven Network with V8 Supercar Television. V8 Supercars will continue its partnership with the Seven Network from 2013.
Also in 2012 V8 Supercars raised its national average TV audience figures (metro + regional) by 19% (source: OzTAM, RegTAM). Through a network of international telecast partners
V8 Supercars was broadcast into 137 countries, with a potential reach approaching 500 million households, including TV3 in New Zealand.
The majority of V8 Supercar events are and will continue to be in Australia. V8 Supercars will continue to develop international opportunities while ensuring Australia remains the traditional heartland and home of the sport.
2013 is the first year for the Car of the Future (COTF). These new cars are lighter, more economical, have increased agility and are highly competitive. They make better racing which ultimately makes for a better sport and a more attractive product.
The Ford vs Holden battleground of the last 20 years has been supplemented by new manufacturers and investors in Nissan and Erebus Motorsport V8 entries running Mercedes-Benz E63 AMG V8 Supercar.
New media rights deals will ensure V8 Supercars supporters, in Australia, New Zealand and internationally, have the opportunity to watch, immerse and engage in the sport through a variety of mediums.
V8 Supercars will continue to deliver a quality experience for event attendees, as well as on television and across all digital and licensing platforms.
V8 Supercars will deliver exhilarating and accessible motorsports-led entertainment to engaged and passionate fans, creating a proud and aligned set of partners, race teams and employees.