About the V8 Supercar Championship
The V8 Supercar Championship is the premier motorsport category in Australasia and one of Australia’s biggest sports. International expansion is occurring as the sport becomes globally recognised as the best touring car category in the world and a leader in motorsport entertainment.
Almost two million people attended V8 Supercar events in 2013, an increase of four per cent on the previous year. In 2014 there will be 14 Championship events as well as one non-Championship event held at the 2014 Formula One Australian Grand Prix in Melbourne.
The majority of V8 Supercar events are and will continue to be in Australia. V8 Supercars will continue to develop international opportunities while ensuring Australia remains the traditional heartland and home of the sport.
The domestic events occur across every state of Australia plus the Northern Territory. V8 Supercars internally promotes nine of these events.
Seven V8 Supercar events feature the Dunlop Series, a separate Championship which supports the development of up-and-coming V8 Supercar drivers.
In 2013, V8 Supercars produced its own television content for Australia’s Seven Network with V8 Supercar Television. V8 Supercars will continue its partnership with the Seven Network for 2014.
V8 Supercars will continue to deliver a quality experience for event attendees, as well as on television and across all digital and licensing platforms.
New media rights deals will ensure V8 Supercars supporters, in Australia, New Zealand and internationally, have the opportunity to watch, immerse and engage in the sport through a variety of mediums.
2013 was the first year for the Car of the Future (COTF). These new cars are lighter, more economical, have increased agility and are highly competitive. They make better racing which ultimately makes for a better sport and a more attractive product.
The Ford vs Holden battleground of the last 20 years has been supplemented by new manufacturers and investors in Nissan, the Erebus Motorsport entry running Mercedes-Benz E63 AMG V8 Supercars and Volvo Polestar Racing with two Volvo S60s.
V8 Supercars deliver exhilarating and accessible motorsports-led entertainment to engaged and passionate fans, creating a proud and aligned set of partners, race teams and employees.