Jim Beam - Official Bourbon of the V8 Supercar Championship Series

As the Official Bourbon of the V8 Supercar Championship Series 2007, Jim Beam is the Bourbon of choice exclusively across 13 V8 Supercar Championship Series events, meaning V8 Supercar fans can expect to see much more of Australia’s leading Bourbon this year.

In the true spirit of Jim Beam, we will provide an enhanced atmosphere at each of the 13 race events including the presence of a Jim Beam Bar serving ice cold, classic, premium Jim Beam bourbon at each event (excluding the Bahrain International Circuit), the Jim Beam Party Crew and merchandise outlet.

We recognise the opportunity to reach millions of passionate fans in the world’s most exciting touring car category. Our support demonstrates our passion for motor sport and provides a powerful platform for us to deliver on our commitment of creating memorable experiences for consumers.

Furthermore, both Jim Beam and V8 Supercars Australia have experienced phenomenal growth and popularity over the past decade. Whilst both brands are deep rooted in their heritage, we share a strategic focus on reaching beyond traditional audiences and loyalists in the future.

About Us:
Jim Beam is Australia’s most iconic Bourbon brand, the world’s #1 bourbon and the flag-ship brand of Beam Global Spirits and Wine Australia. In 2005 BEAM Global Spirits and Wine acquired more than 20 spirits and wine brands, the acquisition placing the company as the new industry leader with a portfolio that includes nine of the world’s top 100 premium spirits brands, including Jim Beam.

For more information visit: www.jimbeam.com.au